I was born in Montana, raised on the west coast of Ireland, and studied mechanical engineering.
Then photography took over my life. I spent years documenting surfers, expeditions, and creative people around the world. I thought photography was my one true calling.
Then, after a four-and-a-half-month expedition from California to Alaska, my van was broken into. My cameras, hard drives, and months of work disappeared. The identity I had built my life around disappeared with them.
I started emailing brands, offering to help however I could, and getting paid only if the work produced results. That is how I learned marketing.
Photography led to storytelling. Storytelling led to content. Content led to growth. Growth led to funnels, email, advertising, AI, hiring, and business systems.
Since then, I have worked across more than 120 brands, 50 industries, and 23 countries, contributing to more than $220 million in client revenue.
But the most important discovery was not a marketing tactic. It was realizing that I was never supposed to be only one thing.
Engineering was not wasted. Photography was not wasted. Adventure was not wasted. Marketing did not replace creativity. Every chapter became part of the same skill stack.
Fieldwork™ exists to help other multidimensional founders do the same. Turn what you have lived, learned, and built into meaningful work, then build the systems that give you more freedom to live.
nothing was wasted.
